Derk Möller and Holger Lietz, together, can look back at more than 40 years in the field of marketing and loyalty. Collectively, their experience working for international brands and helping them serve their customers more effectively has been the key driver in their careers. Today they lead a team of specialists that design and implement customer engagement platforms for car enthusiasts. Their MotorMiles© Marketing Engine, combined with a hands-on consulting approach, is designed for quick payback. Perhaps your marketing situation is a suitable challenge!
Derk MöllerChief Executive Officer
Derk Möller has always been interested in engines, particularly in boats and motorcycles. The mobility of the future, like marketing and loyalty, is a favourite subject.
Having worked for successful start-up companies as well as for big international corporations like Bertelsmann, he has always been driven by a critical question: What does the customer think?
“Being part of the MotorMiles Technologies team is one of the most exciting jobs I’ve ever experienced. Working together with licence holders and global brands, and getting to know their customers by heart, is like driving a car upwards 200 miles per hour!”
Holger LietzChief Operating Officer
Given his background as a fighter pilot, speed – whether in jets or in cars – has been a prominent theme in Holger Lietz’s life. Today, he strives to take motorsport marketing to a new dimension by combining his interest in technology with outstanding skills in the marketing arena.
After his fighter-pilot training and military career as an officer in the German Air Force, Holger held senior management positions at top companies such as Procter & Gamble, Ravensburger and American Express. Additionally, he helped guide the Internet start-up known as jobpilot.de – now the Monster Inc. – to European market leadership.
“Helping motorsport sponsoring and marketing to a new flight level is one of the most exciting missions in my professional career”